The PRCA is holding a Career's Day on March 1st at the Natural History Museum in London. MMUPR students are being offered a fantastic price of just £15 to attend this all day event. Interested students should email Sarah for details.
MMUPR will also be exhibiting at the event to showcase its Masters in International Public Relations; teaching staff will be on hand to talk about the course and answer any queries you may have so come along and say 'hi', we're a friendly bunch!
Friday, 24 February 2012
Bridging the PR skills gap at MMUPR
PR news site, theprmoment.com, today highlighted research into core skills needed by every PR practitioner. The key skills cited included:
• Knowledge of journalistic and business practices.
• The ability to think critically and strategically.
• Good skills in written and spoken communication.
• Competences in MS Office software.
• Savvy use of new media.
• Ability to manage time and resources productively.
• A positive attitude to work (and a thick skin).
• Hands-on experience in developing campaigns.
The article noted that many practitioners are deficient in one or more of these key skills. An MSc in International Public Relations at Manchester Metropolitan University offers both new and experienced practitioners alike the chance to bridge the skills gap and ensure they have the key skills required for a career in PR. The course blends critical engagement with PR and communications theory with hands-on experience of working with clients to develop PR campaigns; while experts in everything from digital communications and SEO, to advertising and the media are on hand to share their wisdom.
Anyone interested in a career in public relations should be getting themselves along to the PRCA's Career's Day at the Natural History Museum next Thursday 1st March where representatives from MMUPR will be on hand to talk about the MSc in International PR and offer advice about how to apply.
• Knowledge of journalistic and business practices.
• The ability to think critically and strategically.
• Good skills in written and spoken communication.
• Competences in MS Office software.
• Savvy use of new media.
• Ability to manage time and resources productively.
• A positive attitude to work (and a thick skin).
• Hands-on experience in developing campaigns.
The article noted that many practitioners are deficient in one or more of these key skills. An MSc in International Public Relations at Manchester Metropolitan University offers both new and experienced practitioners alike the chance to bridge the skills gap and ensure they have the key skills required for a career in PR. The course blends critical engagement with PR and communications theory with hands-on experience of working with clients to develop PR campaigns; while experts in everything from digital communications and SEO, to advertising and the media are on hand to share their wisdom.
Anyone interested in a career in public relations should be getting themselves along to the PRCA's Career's Day at the Natural History Museum next Thursday 1st March where representatives from MMUPR will be on hand to talk about the MSc in International PR and offer advice about how to apply.
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