Communicating can be risky

I have recently completed a research project with Insignia Communciations, the aim of which was to analyse audience responses to a range of spokespeople commenting on the swine flu crisis last summer. The research aimed to find out what were the elements of best practice in risk communication and to attempt to compile a definitive list of 'do's' and 'don't's'.

The full report was published in December and can be found here. Some of the findings might be useful for the level one's doing their media training/ interview tests in the next couple of weeks!