The Huffington Post recently published a blog post by Grant Cardone bemoaning the inability of PR firms to raise his profile. In spite of his somewhat aggressive tone and his less than sympathetic and rather inelegantly titled video, 'You can't handle the truth', he appears to think that his 'story' is newsworthy.
What interests me is not whether Mr Cardone should have a higher profile, rather it is his comments about embracing social media that intrigue me. Putting aside his less than diplomatic writing style, does he have a point? Essentially, he is arguing that PR is too slow on the uptake of digital comms and that this reluctance to adapt and move away from traditional PR methods risks rendering the occupation futile.
Perhaps PR will become more reactive as myriad audiences take publishing into their own hands, or perhaps, as Philips and Young suggest, the new media landscape has 'changed [PR] forever' and taken on new meaning? Virgin territory, academically speaking, and interesting stuff either way.
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