An online survey conducted by PR Week, has revealed that over 94% of PR practitioners don’t believe that sloppy PRO’s should be named and shamed. In a poll which asked visitors to prweek.com, ‘is it OK for journalists/ bloggers to name and shame persistent PR professionals?’, the majority of the 168 respondents thought not.
So what are the ethical issues involved in adopting a ‘name and shame’ approach? Should poor practice be exposed in this way? Does it really change the way people operate or would the industry and its less able practitioners be better served by promoting the benefits of an industry-appropriate education? Or is the high level of outrage at the practice yet another example of poor PR practice?
I’d be interested to hear your thoughts on the debate.
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