Fancy a career in PR?

...then MMUPR has an event for you! The MMUPR team is set to hold its first PR Careers/ Skills Fair on May 8 and 9, 2012.  This free event is aimed at second and third year undergraduate students currently studying at MMUBS but is open to any student with an interest in PR.  The schedule is posted below; for more information, or to register for a place on either or both days, contact Mel Powell on m.powell@mmu.ac.uk or Sarah Williams on sarah.williams@mmu.ac.uk.

Programme

Day 1: Tuesday 8 May - Introduction to PR – PR Skills

a.m. Introduction to PR theory

10 – 10.30 What PR is and what it’s not – definitions and industry context

PR in practice – agency vs in-house, sectors and specialisms

10.30 – 11.30 Basic PR theory – one way/two way communication/stakeholders and publics/key PR models

11.30 – 12 noon Break

12 -1 PR and Marketing

p.m. Introduction to PR skills

2.00 p.m. PR skills workshop

Press release writing – practical session

What is a press pack?

Media relations – selling in, dealing with incoming media enquiries

4.00 p.m. finish

Day 2: Wednesday 9 May – Into PR – PR Careers

a.m. Working in PR

10.00 – 10.30 a.m. How an agency works/basic roles/PR/professional bodies CIPR/PRCA

10.30 – 11.30 Guest speakers – agency/in-house give insights into what a day’s work might involve

11.30 – 12 Break

12 -12.30 – What does it take to be a good PR practitioner? Skills and attributes needed and sought by recruiters

12.30 – 1.00 p.m. Alumni panel – MScIPR students to give their experiences of PR job search

p.m. Getting into PR

2.00 – 2.45 p.m. Lecture on PR recruitment, interviews and CV preparation

2.45 – 3.34 p.m. PR your CV – practical workshop session

3.45 – 4.00 p.m. Questions and final comments, including further PR qualifications and how they can help